It is becoming obvious that we are entering the world of the “New Name” for just about everything. Today’s latest entry is the racial slur game is the famous ski resort of Squaw Valley in Idaho,! It might be renamed, “Aboriginal Female Valley” or in order to offend no one, just call it Valley, Idaho. Master bedrooms in houses are now named primary bedrooms for obvious reasons. Our sensitivities to bias and discrimination against anyone or anything is becoming ridiculous.
The food industry has been hit particularly hard. The use of cartoon depictions of Negro men or women on brands such as Aunt Jemima Syrup, Uncle Ben’s Rice and Cream of Wheat packaging is just the beginning. A dessert like Eskimo Pies, Spic (!) and Span cleaner and the restaurant chain Sambos will all need to be rebranded or vanish. In fact, KFC is removing the slogan “finger-licking good” from its advertising as a precaution to spreading infections, including Covid.
To provide some assistance to the agency that has been assigned the task of removing all possible offensive bias and discrimination I will propose that we change the following:
- the town of Black Diamond to Tarnished Diamond
- Ottawa Red Blacks Football Club to Ottawa Indigenous Afros
- the Paddy Wagon will become the Police Van of Irish Extraction
- recitation of “eenie, meenie, miney, mo” is verboten
- “verboten” is now also verboten due to its Germanic origin
- the Masters Golf Tournament will be referred to as the Tournament
- little black books will become Freedom of Information Pads
- cigar store Indians will be called Indigenous Vaper supporters
Will we soon become so cautious that if we are moved to declare, “God bless you!” that we are forced to resort to, “ Yahweh, Shiva, Allah, Jehovah, Gitche Manitou or God bless you depending upon your religion of choice?”
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